Amadeus is Breaking Data Silos With the First Integrated E-Commerce Platform for Hoteliers - Amadeus Hospitality

Amadeus is Breaking Data Silos With the First Integrated E-Commerce Platform for Hoteliers

Alison Guillot

The Amadeus Integrated Booking Suite is the first technology bundle to offer a complete e-commerce experience across reservations, guest management, and web, allowing hoteliers to acquire, convert, and retain guests.

 

October 27, 2020 – As the future of hospitality moves steadily towards personalization and guest loyalty, it remains a challenge for hoteliers to capture and apply the full value of guest data in an actionable way across disparate systems. During the COVID-19 pandemic it has become even more important to be able to easily leverage data to drive booking and loyalty and ultimately increase revenue.

To benefit both hoteliers and guests, Amadeus is introducing the Amadeus Integrated Booking Suite. The combination of Amadeus’ iHotelier® Central Reservations System, Guest Management Solutions, and Web, provides a one-stop shop for hoteliers to efficiently manage the nuts and bolts of their distribution strategy, web design, and guest communications.

With Amadeus Integrated Booking Suite, hoteliers are able to maximize the value of each guest by customizing the display of rates, packages, and promotions to individuals by leveraging the data stored in their guest management software. These updates can then be pushed directly from the booking engine to the hotel’s website in real-time. Since Amadeus Integrated Booking Suite connects to the major global distribution systems and more than 400 global, regional, and specialty online travel agencies and tour operators, hoteliers can feel confident they are reaching travelers no matter where they are shopping.

The experience is just as convenient for travelers, as they are guided from a website to booking engine in a frictionless manner, with personalized offers and calls to action to book along the way.

“We are proud to say that Amadeus is the only technology provider for hospitality to offer a complete e-commerce experience across reservations, guest management, and web,” said Peter Waters, EVP, Hospitality Enterprise Platform, Amadeus. “Not only does the Amadeus Integrated Booking Suite benefit the hotel and the guest at every step of the guest journey, but it also allows hoteliers to leverage the power of cross-solution data that has historically been locked inside individual solutions. Now hoteliers can reach prospective travelers no matter what method they use to book and increase conversion rates with a beautiful and engaging website, while including personalized offers and unique experiences today’s guests crave.”

More information about the Amadeus Integrated Booking Suite can be found on our website.

 

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Media Contacts

Grayling Communications, Amadeus.Hospitality@Grayling.com

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with 19,000 employees across 70 offices. We have a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit www.amadeus.com or www.amadeus-hospitality.com.

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In partnership with global hospitality organizations HSMAI, IoH, and HOSPA, we developed a series of recovery eBooks to help hospitality professionals chart their course for recovery in the aftermath of COVID-19. Together, we conducted surveys and interviews with dozens of global industry experts and leveraged Amadeus’ internal expertise to compile specific, actionable ways to build and execute recovery plans across marketing, sales, revenue management, and operations.