3 New Google Metasearch Features and What They Mean for Hoteliers
Consumers are eager to travel again.
Media
How to Capture Rising Revenue Opportunity in Your Market
Traveler confidence is growing. April 2021 was an important month for the global hotel industry as global occupancy rates stood at 46%, far exceeding 2020 lows of just 13% the year before.
Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery
Our brand-new report “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” combines global hotelier insights with Amadeus business intelligence data to surface worldwide recovery trends. We dig into the specific tactics hoteliers around the world have used to navigate the challenges of COVID-19 and highlighted which trends hoteliers think are likely to stay as the industry turns a corner.
New Privacy Controls are Changing the Digital Advertising Landscape
How will this affect your hotel’s digital media strategy? By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus Recent announcements from Google and Apple surrounding data collectio…
The Importance of Multimedia for Hotel Recovery: Amadeus LinkHotel and Leonardo Expand Partnership
By: Petar Popov, Head of LinkHotel, Hospitality, Amadeus In a time where we’re all living with so much uncertainty, having the right people and partners by your side is more important than ev…
5 Steps to Building a Successful Hotel Marketing Plan in 2021
Originally published in Hotel Online As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving thei…
How to Build a Media Strategy That Actually Produces Revenue
Despite the uncertainty surrounding COVID-19 and the greater hotel industry, marketers like you are still tasked with building and optimizing a smart media strategy for 2021 – likely with fewer reso…
Hotels and Travel Sellers Need to Work in Tandem to Boost Traveler Confidence
By: Scott Falconer, Executive Vice President/General Manager, Media Solutions, Hospitality, Amadeus Today, travelers have to deal with new regulations around restrictions and requirements, chan…
5 Ways to Improve Your Relationships with Travel Agents
In our latest Global Travel Agent Survey, 87% percent of travel agents reported using GDS platforms the same or more often compared to two years ago.