What is Conversion Modeling and Why Do Travel Advertisers Need It?
New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future.
Media
Using Data and Tech to Help DMOs Rebuild Travel
Arialdo Piatti, Head of Product, Media Solutions, Hospitality, Amadeus, reveals three ways that data and technology can help travel – and specifically DMOs – to build back better Originally publis…
Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery
Our brand-new report “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” combines global hotelier insights with Amadeus business intelligence data to surface worldwide recovery trends. We dig into the specific tactics hoteliers around the world have used to navigate the challenges of COVID-19 and highlighted which trends hoteliers think are likely to stay as the industry turns a corner.
What Will Drive Hotel Recovery in 2022?
Hotel Recovery in 2022: Trends and considerations for hospitality professionals focused on sales, marketing, operations, and revenue management Originally published on PhocusWire Nearly two yea…
The Six-Step Plan to Rebuild and Recharge Your Hotel Marketing Strategy
Originally published on Hospitality Net By: Scott Falconer, EVP, Media Solutions, Hospitality, Amadeus Many marketers would agree that the pandemic has raised a lot of questions, including how …
We’re Ready to Help Rebuild Travel
Originally published on Amadeus Insights By: Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus There are two words that come to mind when I reflect on the past year.
Supporting Channel Mix Equity Through Direct Bookings
Originally published on Hospitality Net While 2020 was a year for the record books for all the wrong reasons, there were a few noteworthy changes for hoteliers stemming from the COVID-19 crisis…
How to Inform and Attract Travelers with Digital Destination Marketing
By: Arialdo Piatti, MD and Head of Product, travel audience, an Amadeus Company Even as economies around the world begin to roll out vaccination programs, the impact of the COVID-19 pandemic up…
A Three-Dimensional Recovery Scenario Based on Data, Technology, and the Personal Touch
By: Jerome Wise, Vice President, UK & Ireland and Enterprise Clients, Hospitality, Amadeus At the time of writing, the last thing UK-based hoteliers need is another article from a technolog…
Google Delays Chrome’s Third-Party Cookie Blocking. What Does it Mean for Your Campaigns?
By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus In this new blog post we delve into the latest announcement from Google, what it means to the digital advertising industry, and how we are…
Tenerife Chooses travel audience, an Amadeus Company, to Promote Responsible Travel to the Island
Tenerife Tourism Corporation, responsible for the promotion of the island, deploys data-driven advertising and insights to attract new visitors while travel recovers July 12, 2021 – For m…