Originally published in Hotel Online As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving thei…
Despite the uncertainty surrounding COVID-19 and the greater hotel industry, marketers like you are still tasked with building and optimizing a smart media strategy for 2021 – likely with fewer reso…
In partnership with global hospitality organizations HSMAI, IoH, and HOSPA, we developed a series of recovery eBooks to help hospitality professionals chart their course for recovery in the aftermath of COVID-19. Together, we conducted surveys and interviews with dozens of global industry experts and leveraged Amadeus’ internal expertise to compile specific, actionable ways to build and execute recovery plans across marketing, sales, revenue management, and operations.
By: Scott Falconer, Executive Vice President/General Manager, Media Solutions, Hospitality, Amadeus Today, travelers have to deal with new regulations around restrictions and requirements, chan…
