Research finds travelers today expect personalized, flexible, and sustainable journeys as new data shows the sector continuing to rebound
New report explores how the industry will be able to deliver on these traveler expectations through the Amadeus ecosystem approach, combining content across hotels, mobility, and travel insurance
May 23, 2023 – Traveler expectations have changed over the past four years – the hospitality industry of 2023 is not that of 2019. These expectations are catalysts for change as today, personalization tops the agenda, with consumers seeking customizable offers when it comes to booking travel. Flexible and sustainable journeys and the support of modern digital tools to remove the friction from travel are also high on the traveler wish list.
These are the findings of a new report – Catalysts for Change: Building the Hospitality Ecosystem of the Future – released today by Amadeus.
The news comes as travel continues to recover. As of May 6, 2023, Amadeus Demand360® data reveals on-the-books global hotel occupancy for June has reached 32%, trending above the 2022 and 2021 figures for the same month and standing just three points behind occupancy levels seen in 2019.
At the same time, leading destinations – including Rome and Paris in Europe, as well as Tokyo, Seoul and Singapore in Asia – are all seeing occupancies for June this year ahead of the same month in 2019, illustrating a robust, global recovery.
Global hotel average daily rates (ADR) are also above pre-pandemic levels, standing at US$216 for June this year, compared to US$184 in the same month of 2019.
Against this backdrop of growing numbers and high traveler expectations, the industry needs to be proactive and nimble in meeting evolving traveler needs. Amadeus is positioned to lead the way, as it brings together content from hotels, mobility, and travel protection into a single, unified whole. This ecosystem approach enables travel providers and travel sellers to work together effectively – thus providing guests with memorable experiences while finding new ways to drive profitable demand and maximize industry growth.
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus comments: “The travel industry has long benefitted from collaboration, and we see a real opportunity in combining content from key travel providers across hotels, mobility, and travel insurance to better meet the requirements of the travelers of today. Travelers want more options; they want them to be tailored to their preferences and they want the process to be frictionless.
He adds: “To continue to drive demand across these sectors, providers need to be able to personalize their offering to maximize their revenues. For travel sellers, having access to this integrated content is a gamechanger. At Amadeus, the traveler has always been at the heart of everything we do. An ecosystem approach will allow the industry to take steps towards the creation of end-to-end journeys that travelers want.”
Catalysts for Change leverages insight gathered from Amadeus’ Demand360® business intelligence data as well as interviews with hoteliers, mobility providers, travel sellers, travel insurance providers, and Amadeus executives.
To learn about the catalysts for change, download the report here.