Amadeus and Cvent Expand Partnership to Increase Bookings for Small Meetings & Events

Anna Ransom


Two global leaders partner to empower planners to directly book hotel meeting space through Cvent’s Instant Book solution


August 24, 2021 – Historically, booking a small meeting or event can be time consuming and inefficient, often requiring a lengthy request for proposal (RFP) and negotiation process. In today’s digital-first environment, planners expect to search, source, and book small meetings and events online, and hoteliers want to automate their processes and grow this important segment of their group business revenue.

This is why Amadeus and Cvent are expanding their partnership to further support and expand Cvent’s small meetings solutions. With Cvent Instant Book, currently available as an Early Adopter pilot, planners can easily book small meetings directly through the Cvent platform. The agreement allows hotels that use Amadeus Sales & Catering to expose their function space to Cvent planners, enabling them to seamlessly book any available inventory, at any time, without requiring the traditional RFP process.


Key benefits include:

  • Meeting Planners: Direct access to a robust global database of hotel meeting space to easily source and instantly book their small or simple meetings and events.
  • Organizations: Better compliance with corporate policies and enhanced visibility into small meetings spend with clear audit trail.
  • Hoteliers: Improved efficiency and revenue opportunities with reduced effort from sales teams to focus on more complex opportunities.


Pete Floros, Senior Vice President of Product, Cvent says, “More than 88,000 corporate planners rely on Cvent solutions to manage events of all kinds and sizes. Our partnership with Amadeus further expands our online venue sourcing capabilities by enabling our users to instantly book their small meetings and events. We’re proud to connect our meeting planner customers with Amadeus hotel customers through this partnership which offers substantial business benefits for both buyers and suppliers.”

Katja Bohnet, Director of Hotel Distribution, Hospitality, Amadeus adds, “Group business is critical for the recovery of the hospitality industry. Our support of Cvent Instant Book, powered by function room inventory in Amadeus Sales & Catering, will be the first step to help equip hoteliers and planners with the solutions they need to quickly book space. It is the start of a shift in our industry where booking a small meeting or event can be done as easily as booking air, rail, car or overnight accommodation and we’re very excited about our expanded partnership with Cvent to bring this to the market.”

Amadeus Sales & Catering solutions help hospitality teams of all sizes and service levels to more efficiently sell, service, and manage their group business and events.

Cvent is a leading meetings, events and hospitality technology provider. Its comprehensive suite of solutions automates and simplifies the entire event marketing and management process to maximize the impact of in-person, virtual, and hybrid events.



About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events.  Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.

About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitability driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

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