Hilton and Amadeus Renew and Expand Exclusive Business Intelligence Partnership

Alison Guillot

hilton blog header pr

Originally published to the Amadeus Newsroom

Amadeus’ Demand360®, Rate360®, Agency360® continues to provide Hilton with forward-looking data to advance hotelier decision making, optimize channel mix, and strengthen RevPAR and adds GDS Advertising endorsement


October 22, 2020 – In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Today, Hilton and Amadeus announce an extension of their Business Intelligence partnership for Demand360, Rate360, and Agency360. These solutions provide the most comprehensive, forward-looking market data in the hospitality industry, allowing hoteliers to advance their decision making, optimize channel mix, and strengthen revenue per available room (RevPAR).

As part of the deal, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO). With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making, enabling revenue improvement.

In addition to the business intelligence solutions, Hilton will also be encouraging hotels within their portfolio to adopt Amadeus’ GDS Advertising services. GDS advertising is a proven tool to help hoteliers attract high-value GDS bookings and target travel agents at the point of sale across all four of the industry-leading global distribution systems.

Hilton will continue to recommend Demand360, Rate360, Agency360 for use in its properties and work with Amadeus to increase adoption across the organization’s brand portfolio, which includes more than 6,200 hotels across 118 countries and territories.

“As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive,” said Jonathon Wardman, Vice President,  Commercial Capabilities, Hilton. “Having access to business intelligence solutions and strategically leveraging GDS Advertising from Amadeus will play a key role in finding continued success with our individual properties – from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”

“This longstanding partnership with one of the world’s leading hospitality organizations is just another example of how Amadeus’ products are instrumental to the future growth of global brands,” added Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “We’re proud to empower Hilton hoteliers with data found nowhere else in the industry to aid in their crisis recovery planning and beyond.”




Media Contacts

Grayling Communications, Amadeus.Hospitality@Grayling.com


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit www.amadeus.com or wordpress-543093-4002560.cloudwaysapps.com.

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