Eric Oppegaard
By Lisa Terry
The concepts at the core of peer-to-peer networks — more efficient use of resources, a strong sense of community, great user interfaces, access to new markets — all offer game-changing opportunities for hospitality organizations to improve the customer experience.
“The big question for the industry is: Do we copy or be consciously different?” asks Julie Fawcett, managing director for Qbic Hotels (www.qbichotels.com), which uses TravelClick.
Hotels — and restaurants — nimble enough to identify and incorporate adapted ideas from the sharing economy into their businesses will not just survive, but will keep up with or even surpass these upstarts.
