Eric Oppegaard
Data continues to be the driving force that enables hoteliers to stay one step ahead of competitors and make better, more informed business decisions. To empower TravelClick’s media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, announced the launch of the hospitality industry’s only Media Intelligence Platform.
This unique new platform integrates proprietary data from TravelClick’s iHotelier Suite, Rate360 and Demand360 solutions into the TravelClick digital media campaign planning and optimization process. This empowers TravelClick’s campaign managers to make the best-informed decisions about how to spend and allocate media budgets. The more data available, the better TravelClick’s media campaigns can be optimized.
Read more at Hospitality Technology.
