TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, announced that it has purchased Dallas-based Digital Alchemy, a customer relationship management (CRM) and email marketing solutions provider for hotels and spas around the world. Terms of the transaction were not announced.
“With its highly regarded, full-service CRM offering and its talented team with deep hospitality expertise, we look forward to having Digital Alchemy join TravelClick,” said Greg Sheppard, senior vice president of business intelligence and guest management solutions at TravelClick. “Our combined offering broadens TravelClick’s position in one of the industry’s fastest-growing segments and allows us to more effectively serve hoteliers as they look to optimize how they market and sell to their customers.”
For nearly two decades, Digital Alchemy has created state-of-the-art CRM and digital marketing solutions that help drive revenue and boost guest loyalty for hotels, resorts and spas. Digital Alchemy’s Founder and CEO, Don Hay, will join TravelClick as part of the acquisition.
“The addition of Digital Alchemy to TravelClick’s Guest Management Solutions adds even more strength and focus to a rapidly expanding business. TravelClick’s overarching strategy is to offer best-in-class products that allow all hoteliers, large and small, to maximize revenue,” added Sheppard. “The acquisition helps us continue to drive innovation in the hotel CRM space. This is all about offering our customers the most robust solutions that provide the deepest value.”
“TravelClick is one of the largest, most respected providers of data-driven technology and marketing solutions to hoteliers across the globe and is the perfect complement to Digital Alchemy,” said Don Hay, CEO of Digital Alchemy. “Our customers will benefit from TravelClick’s scale and expanded product offerings, enabling them to maximize their results and grow their business faster than ever.”