How Does Your Online Presence Rate?

Eric Oppegaard

According to research by the Corporate Executive Board, today’s consumers are 57% into the buying process and have researched an average of 10.2 pieces of information prior to even contacting you, indicating that consumers are increasingly more savvy when it comes to shopping for their ideal solution and price.

Drivers of Change in Hospitality

Drivers of Change in Hospitality

In our largest hospitality study to date, we asked more than 7,000 travelers and industry experts to define the future of the industry. The results highlight several emerging trends for hoteliers to remain relevant, timely, and preferred in a world of evolving guest expectations and intense competition.