Amadeus Renews Long-Standing Relationship with IHG® for Business Intelligence Solutions

Alison Guillot

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Originally published to the Amadeus Newsroom

The continued exclusive endorsement of Amadeus’ Demand360®, Agency360®, and RevenueStrategy360™ solutions provide the insight needed to increase booking demand and revenue


December 15, 2020 – 2020 has brought unprecedented change to the hospitality industry. Hoteliers face significant challenges in identifying opportunities to drive booking demand and establish the most effective distribution strategies to fill short and longer-term occupancies. The historical data they once relied on to build their revenue strategies no longer aligns with current market trends. Today, it is critical that hoteliers have access to comprehensive, accurate, and timely business intelligence tools to understand their market and competitive sets’ performance.

To support strategic decision-making at both the corporate and property level, IHG® (InterContinental Hotels Group) has renewed its long-standing relationship with Amadeus to continue using its industry-leading Hotelligence360® Business Intelligence solutions. The relationship extends IHG’s recommendation for hotels to use Demand360®, Agency360®, and RevenueStrategy360™ (a successor to Rate360®), which have been enhanced with additional solution capabilities, including access to the new Amadeus Recovery Insights™ tool for corporate users. This powerhouse combination will provide IHG with visibility to global market performance data to help guide decisions at the corporate level. Additionally, properties that subscribe to these products will gain insight into their competitive sets to help them make effective strategic and tactical decisions as they adapt to rapidly changing market conditions.

On the renewal of the relationship, Jeff Garber, Vice President, Revenue Performance & Reporting, IHG said, “By extending our relationship with Amadeus, IHG and hotels that subscribe to these products, gain important insights and have access to critical data to help navigate today’s recovery and plan for the future. With the Demand360®, Agency360®, and RevenueStrategy360™ products, subscribing properties have market and competitive set visibility to understand booking, rate, and channel information, which is something that is crucial during these unprecedented times. This will support the ongoing success for individual properties and IHG as a whole.”

Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus said, “We see increasing adoption of our Business Intelligence solutions by many leading hotel brands. We aim to partner with our customers and provide them with comprehensive, regularly updated, on-the-books data, which has proven to be more effective than a projection or forecast. With the most extensive database of booking, rate, and channel mix insight, as well as forward-looking demand data, we can ensure that our subscribers have a clear view of their market and competitive sets, enabling them to build the best recovery strategy for their properties.”

Amadeus’ Business Intelligence solutions are already being extensively used across many of IHG’s nearly 6,000 hotels across its brand portfolio, which includes InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, and more.




Media Contacts

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About IHG

HG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ hotels, Staybridge Suites®, Atwell Suites™ and Candlewood Suites®.

IHG franchises, leases, manages or owns nearly 6,000 hotels and 890,000 guest rooms in more than 100 countries, with approximately 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 400,000 people work across IHG’s hotels and corporate offices globally.

Visit for hotel information and reservations and for more on IHG Rewards Club. For our latest news, visit: and follow us on social media at:, and


About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

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