North American hotel business continues its slow but steady growth for the first quarter, according to new data from TravelClick’s March 2018 North American Hospitality Review. For the first quarter, hoteliers are seeing a 1.7 percent increase in bookings across all segments, and a 0.7 percent uptick in average daily rate.
Transient business is much stronger than group: Bookings in Q1 are up 2.2 percent in that segment, and transient leisure has increased by 2.6 percent. Transient-travel revenue per available room is up by a solid 3.3 percent.
“With the spring travel season kicking off, the improved month-over-month performance across business and leisure bookings is very encouraging news for hoteliers,” said John Hach, senior industry analyst, TravelClick. “Additionally, as we head into the second quarter of 2018, the data shows that both rates and occupancy are continuing to hold steady for now.”