[Podcast] Improving RevPAR Through Guest Reviews

Kevin Brown

Did you know that social media and online reviews of your property are some of the most critical elements to increasing your RevPAR? According to Cornell University, just a single point increase in your reviews can increase your price by 11% without sacrificing market share or occupancy. Travelers rely so much on stories about your property’s capabilities before they book, it has become the #1 influence on which hotel they end up choosing to book with.

So what does it take to truly know, recognize, and personalize guest experiences? How do you engage with your guests in meaningful ways that inspire positive stories to be shared online?

Amadeus sat down with Glenn Haussman of No Vacancy News, Knowland, Volara, Zingle, and Swire Hotels to explore the power of guest reviews and how hoteliers can improve their online brand reputations. Download the podcast below to learn how to leverage the right technologies to create stories about your property that guests will want to share with the world.

Download the Podcast

Drivers of Change in Hospitality

Drivers of Change in Hospitality

In our largest hospitality study to date, we asked more than 7,000 travelers and industry experts to define the future of the industry. The results highlight several emerging trends for hoteliers to remain relevant, timely, and preferred in a world of evolving guest expectations and intense competition.