Eric Oppegaard
All travel segments end year with strong Revenue Per Available Room (RevPAR) in Q4.
NEW YORK – TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, announced new data from the company’s December 2017 North American Hospitality Review (NAHR). According to this data, as North American hoteliers transition from 2017 into the New Year, all travel segments in the fourth quarter of 2017 are experiencing growth in both average daily rates (ADR) and bookings, up 1.2 percent and 4.3 percent, respectively. TravelClick also found that RevPAR for these segments is up a notable 5.6 percent during this time.
With a continued increase in holiday travel this year, group travel in particular is up 5.1 percent in bookings and 1.7 percent in ADR during the fourth quarter of 2017. Additionally, transient business travel is seeing an uptick in both bookings and ADR, up 4.3 percent and 2.0 percent, respectively. The transient segment overall is up 4.1 percent in bookings and 1.1 percent in ADR as well.
“As we wrap up 2017, this level of growth has been long-awaited by hoteliers, especially given how inconsistent the past year has been as a result of natural disasters, shifts in public policies and international tensions,” said John Hach, Senior Industry Analyst, TravelClick. “The hospitality industry has definitive reason to embrace this last quarter as it prepares for what’s ahead in the first quarter of 2018. Group committed occupancy in the first quarter, for example, is rather weak, currently showing a decline of -1.4 percent.”
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