By Theodore Koumelis
NEW YORK – North American hoteliers are eager to ring in the New Year, according to new data from TravelClick’s December 2016 North American Hospitality Review (NAHR). All travel segments are experiencing healthy rate and occupancy gains year-over-year, with occupancy increasing 5.0 percent and average daily rates (ADR) increasing 3.2 percent in the first quarter of 2017.
The last quarter of 2016 shows positive, but tepid, growth across the board, with the group and transient leisure segments experiencing strong revenue per available room (RevPAR) growth at 2.8 percent and 3.3 percent, respectively.
“The last two quarters of 2016 have been challenging for North American hoteliers as we have seen inconsistent reservation pace and sporadic business demand,” said John Hach, TravelClick’s senior industry analyst. “However, over the last two months, we are seeing a material improvement on both transient and group bookings that indicate that North America hospitality will be off to a much brighter start in 2017.”
Theodore Koumelis, Travel Daily News