Trend #1: Group travel has changed
The group travel market is returning, with some significant shifts compared to pre-pandemic. Data suggests we’ll see an increase in group business, but all smaller in size and value than in the past.
With the help of hoteliers and industry experts, we’ve identified 5 Key Trends that will shape the group and events market in 2022. In this video, we reflect on how group travel has changed, as well as:
• What 2022 data shows for group trends.
• Why the event business – and revenue potential – is there.
• How to win more business and grow revenue.
Visit our return of group business resource hub or download our
Group Travel Trends Report to learn more about the top 5 trends defining group business.