Top trends shaping group travel in 2022

Return of Group Travel_Driving Demand

Trend #1: Group travel has changed

The group travel market is returning, with some significant shifts compared to pre-pandemic. Data suggests we’ll see an increase in group business, but all smaller in size and value than in the past.

With the help of hoteliers and industry experts, we’ve identified 5 Key Trends that will shape the group and events market in 2022. In this video, we reflect on how group travel has changed, as well as:

• What 2022 data shows for group trends.
• Why the event business – and revenue potential – is there.
• How to win more business and grow revenue.

Visit our return of group business resource hub or download our
Group Travel Trends Report to learn more about the top 5 trends defining group business.

Watch the Video