Preparing for the Return of Group Travel

Many questions are on the minds of hospitality leaders as they think about 2022 and strategize new, creative ways to generate revenue. While COVID-19 recovery has largely been driven by domestic, leisure travelers, groups and corporate bookings are starting to return. More group business means hotels must be prepared to accommodate these evolving programs, as well as fundamental changes to the overall event experience. To set hotel teams up for success, we’ve compiled key trends, best practices, and resources based on extensive research and worldwide industry insights to help prepare for the return of group travel.

Industry Masters: The Future of Meetings & Events

The world of meetings and events is undergoing significant transformation. How can industry professionals best navigate this changing space as they prepare for the return of group business? We asked 7 top global meeting, event and hospitality authorities to share their thoughts about the future of live travel and events.

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Top trends shaping group business in 2022

2022 is upon us and uncertainties around group travel remain firmly in place. So, to help hotels navigate this changing space, we’ve gathered insights from Amadeus’ business intelligence data, as well as interviews with hoteliers and industry experts, to identify five key trends that will shape 2022’s group and events market.

The New Golden Rules of Meetings & Events

As the world of travel evolves, meetings and events are changing with it. There’s no doubt that people want to return to more face-to-face interactions. The question is: under what circumstances? As the desires and expectations of global travelers continue to shift, hoteliers should be evaluating how the pandemic has altered their business practices and reimagining the kind of event experiences that guests can feel good about.

In this series, we’ve combined insights from global hospitality experts, Amadeus business intelligence data, and industry best practices to examine the new forces shaping hotel meetings and events. We hope the findings from our extensive market research will help you make thoughtful, informed decisions as you chart your own course in preparing for the return of group business.

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Business-Driven Meetings & Event Insights


5 Sales Strategies to Win More Business in 2022

Many questions are on the minds of hospitality leaders as they think about 2022 and strategize new, creative ways to generate revenue.

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High-Tech vs High-Touch: How to Emerge Stronger Amid the Crossroads of Two Hospitality Trends

New trends offer fresh hope for hospitality as sales and operational teams prepare for the new world of travel.

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Meetings & Events in Times of Social Distancing

Adapting your space and service Meetings and events are perhaps more impacted by COVID-19 than any other segment of hospitality.

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The Hotelier’s 7-Step Checklist for Data-Driven Group Business Prospecting

The hospitality industry no longer has the luxury of a surplus of inbound group business leads knocking on their door.

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Research Report

Five trends that will define group travel in 2022

To learn more about the top 5 trends defining 2022, download our Group Travel Trends Report for strategies on how to navigate the group business and events market.

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Rebuilding Hospitality | Sales: Trends in Demand, Data and Technology That are Driving Recovery

This eBook outlines what your sales team can and should be doing to convert revenue as your property resumes operations. COVID-19 has brought fundamental change to events and social gatherings, and has greatly impacted operations, guest expectations, and customer needs as well. As the digitization of human interactions has irreversibly accelerated and businesses are rethinking how and why they travel, sales teams must adapt now, or risk being left behind.

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Resources to Grow & Manage Group Business





5 Contactless Tools to boost Your Group Business and Event Sales

Help your team save time, respond to prospects quicker, and start booking business faster.

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Managing Group Business During an Economic Crisis

To help you manage through these uncertain times, we have leveraged our 30 years of experience in the hospitality industry and collaborated with our hotel partners to provide some suggested best practices.

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5 Trends Defining Group Travel in 2022

As the picture for 2022 continues to evolve, uncertainties around group business remain firmly in place. The good news is, group business is returning, certainly with some significant shifts compared to pre-pandemic times. With this in mind, executives from Salesforce, Amadeus, and Associated Luxury Hotels International (ALHI) dive into the five key trends that will govern 2022’s group travel and events.

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RFP Proposal Template

Save time and respond to RFPs quicker with our free template.

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10 Questions You Need to Ask Before Buying Sales & Catering Software

A comprehensive guide for hotels examining the benefits of implementing sales and catering software and offer 10 important questions you should ask when comparing providers.

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Ready to Fuel Group Business Growth?

Good news: Amadeus is now pleased to offer its most advanced features for less.

Discover how you can gain access the most advanced sales & event management features for less so that you can gain a competitive edge from lead to execution.

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