Global insights shaping group, event, and corporate sales
Sales Stars Insights Series
Global insights shaping group, event, and corporate sales
Sales Stars Insights Series
Explore five global sales themes for 2026
To help guide hotel and venue sales teams navigate through today’s evolving pressures and priorities, we surveyed 315 sales leaders worldwide and developed a global report highlighting how teams are adapting to rising competition, evolving expectations, and changing technology priorities across group, event, and corporate business.
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Sales teams are more selective about which opportunities to pursue as competition for group and event demand continues to increase.
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Closer coordination between sales, revenue, and marketing is becoming essential as commercial strategies grow more connected across organizations.
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Clear segment opportunities are being focused on as demand patterns continue to evolve globally.
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Improving response speed and managing requests across multiple channels is becoming a growing focus for sales organizations worldwide.
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Sales teams are rethinking how technology supports productivity as expectations increase and workflows become more complex.
Global insights shaping
group, event, and corporate sales
Explore the five key themes shaping sales strategies today — based on insights from 315 hotel and venue sales leaders worldwide.
From Insight to Execution
Video Series: Stories from the Sales Floor
Sales and event execution rely on real-time coordination, teams moving in sync, and the ability to respond quickly — much of it happening behind the scenes.
In Stories from the Sales Floor, Silverstone shares how tools like Amadeus Delphi® support their teams in driving performance, delivering seamless execution, and creating stronger customer outcomes.
Explore the full series below
Navigating the Top 2026 Meeting & Events Trends
What Could Your Sales Team Do with 550 Extra Hours? | AI RFP Automation for Hotels
Let AI RFP Automation for Hotels Transform Your RFP Emails Every group sales inquiry is an opportunity—but only if your…
Time. The Real Competitor in Hotel Sales
Monday morning. Coffee in hand. You open your inbox to 57 unread emails, a half-finished proposal, and three contracts still…
Top Global Sales Trends for 2025
Explore our latest sales infographic to discover the top global trends shaping the hotel sales industry in 2025. Designed for…
Mastering Hotel Sales Proposals: 10 Best Practices for Success
Crafting a winning hotel proposal requires more than just presenting a document; it’s about having a solid grasp on the…
Ready to Fuel Group Business Growth?
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Gain access the most advanced Delphi features for less today so that you can get the competitive edge needed from lead to execution.
Meet the Amadeus Sales & Catering family
Delphi
Increase group business by empowering your sales and catering teams to efficiently sell, organize, and manage events.
Delphi Direct
Capture single day meetings direct through your website and streamline your RFP process for all your group inquiries.
Delphi Diagramming
Let event planners evaluate space and venues to create customized layouts and floor plans from anywhere at anytime with our interactive diagramming solution.
MeetingBroker
The leading Meeting & Event RFP Distribution platform seamlessly connecting hotels with planners for streamlined reservations.
Ready to grow your group business?
Discover how the combination of Delphi, the industry’s most trusted name, can help you increase your group revenue and manage your processes more effectively.
- Grow your group business effortlessly
- Simplify your group revenue, streamline your processes, and focus on the big wins using Delphi Direct. Get started now by filling out this form to receive more information on how your team can stop sweating the small stuff.