Jaime Dunn
Monday morning. Coffee in hand.
You open your inbox to 57 unread emails, a half-finished proposal, and three contracts still pending. Prospecting? Not even close to starting. Sound familiar?
In an industry where relationships drive revenue and speed wins deals, today’s hotel sales managers aren’t just competing with other properties—they’re competing with time. And too often, they’re losing.
70% of Time—Gone to Admin
According to Salesforce’s latest State of Sales report, sales professionals spend just 30% of their time actually selling. The other 70%? It’s swallowed up by administrative tasks, manual data entry, internal processes, and back-and-forth approvals.
For hotel sales teams managing group, corporate, and event business, that number might even feel generous.
Time is one of the biggest pressure points for hotel sales teams — and it’s pushing efficiency higher on the list of priorities.
The Real Impact of Lost Time
Let’s put it in context. Meet Jordan, a senior sales manager at a mid-size city hotel. She thrives on building client relationships and crafting creative group experiences. But lately, she’s spending hours updating spreadsheets, formatting proposals, and chasing down contract approvals.
By Thursday, she’s behind on follow-ups. By Friday, she’s scrambling to pull reports for leadership. She ends the week knowing she didn’t get to do the work that truly drives revenue.
The cost of inefficiency isn’t just missed quotas, it’s missed connections.
The Global Shift Toward Sales Efficiency
Efficiency emerged as a consistent priority for hotel sales leaders worldwide, as highlighted in The Future of Hotel Sales: Top Global Trends for 2025.
Across all regions, sales teams are recognizing that reclaiming time and streamlining the sales journey aren’t just operational upgrades— they’re essential to staying competitive.
Real Efficiency Starts with Simplifying the Process
Too often, hotel sales teams are told to “do more with less”—but the real opportunity isn’t in working harder. It’s in working smarter.
True efficiency comes from simplifying what’s slowing you down:
- Automatically generating professional, branded proposals
- Routing approvals—without the email chains
- Syncing room blocks, contacts, and communications in one place
- Reducing double entry with connected workflows across departments
That’s the kind of efficiency that frees your team to do what matters most – building relationships, selling strategically, and driving more value for your business.
Start by Reducing RFP Overload
If we look at the beginning of the sales process, streamlining RFP overload is a great place to start.
We all know the stress of juggling inquiries from multiple sources—your website, email, platforms like Cvent, Groups360, direct outreach, and more. Each one arrives in a different format with its own follow-up needs. The result? Sales teams spend valuable time just trying to organize the chaos before they can even begin to respond, or worse, miss something.
That’s where Amadeus MeetingBroker comes in.
MeetingBroker aggregates your RFPs from all lead sources into a single interface, helping your team respond faster, prioritize smarter, and never miss an opportunity.
Then, Streamline the Entire Sales Journey
And to truly empower your sales team, you need more than just faster lead intake—you need support throughout the entire journey, from inquiry to event execution and beyond.
That’s where Delphi comes in.
Delphi is the leading sales and catering solution—trusted by hotels worldwide and tailored by property type, so whether you manage complex events or smaller group business, there’s a version made to match your sales process.
Built on Salesforce, Delphi helps reduce administrative tasks, streamline operations, and make your sales process as frictionless as possible.
From generating proposals in just a few clicks and automating contract follow-ups to managing room blocks, forecasting, and reporting—Delphi helps your team work smarter at every stage of the sales process.
Because with the right tools, your team isn’t just more productive, they’re more focused, more strategic, and ultimately, more successful.
Smarter Tools. More Time. Better Results.
Together, Delphi and MeetingBroker give your team the advantage at every stage of the sales journey—so they can focus on what matters most: efficiently, effectively, and confidently.
This isn’t just automation—it’s a smarter, more strategic way for your sales team to work, respond, and grow revenue.
Ready to Take Back Your Time?
If your team is only spending 30% of their time selling, imagine what they could achieve with even an extra hour or two each day.
Because in hotel sales, time isn’t just money, it’s your toughest competitor.
The right tools can help you win that time back—and right now, Delphi is available at special pricing for a limited time. Learn more now.
