Amadeus has teamed up with Takedown Research, a leading research and analytics provider, to survey 1,000 travel sellers worldwide. The survey sought to measure and monitor changes in travel seller behavior and as well as evaluate their current Global Distribution Systems (GDS) advertising preferences. The results reveal new tips and takeaways to promote travel brands across the GDS channel.
David Pluchino, President – Takedown Research, and John Hach, Senior Industry Analyst – Amadeus Hospitality, share more insights from the study during a webinar session.
For additional takeaways, download our in-depth report: Mastering the GDS: A Guide to Effectively Engaging Travel Sellers