…Transient guests leave the majority of online reviews, so distinguish yourself from the rest by inspiring your groups and meeting planners to share their experiences online too. Encourage your delighted…
…more about your property. Ad Campaigns: Targeting high-potential guest audiences via paid search ad campaigns (e.g., Pay Per Click or PPC) can drive high-converting groups to your direct channel and…
…Groups that you may have won previously may now choose the competition based simply on rate—a rate disparity that you didn’t catch because you didn’t have current intel. To be…