What I Learned at HITEC: How Data and Technology are Changing Hospitality
By: Katie Moro, VP, Data Partnerships, Hospitality, Amadeus Originally published on Amadeus insights I love data. It is tangible. It is inherently factual.
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How to Rethink Marketing Strategies with First-Party Data in Mind
The Importance of Building a First-Party Data Strategy in a Post-Cookie World Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel…
iHotelier® Wins Again at the 2022 Internet Advertising Competition
Amadeus and SEPAQ Hotels win “Best Hotel and Lodging Online Campaign” A recent Amadeus iHotelier®-driven promotions campaign for SEPAQ Hotels took home the “Best Hotel and Lodging O…
What’s on Leisure Travelers’ Minds for 2022? 5 Trends From our Data
Originally published on Amadeus Insights As countries around the world progressively open borders and ease restrictions, some for the first time since the pandemic began, it feels like the trav…
5 Actionable Hotel Marketing Tips From the Experts Who’ve Used Them
The Amadeus Hospitality Media team partners with some of the biggest travel brands and tourism agencies to deliver our customers unprecedented advantages.
Myth-Busting: The Truth About Amadeus Value Hotels
By: Katja Bohnet, Director, Hotel Distribution, Hospitality, Amadeus At this stage in the pandemic, COVID-19 protocols remain top of mind for travelers along with price and budget, making choic…
3 Ways Hotels Can Serve the “New” Business Traveler
By: Ilia Kostov, EVP and CCO NORAM, Hospitality, Amadeus Originally published on Amadeus Insights Business has been a noticeable and sorely missed reason for travel since the onset of the pande…
What is Conversion Modeling and Why Do Travel Advertisers Need It?
New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future.
Checking in to the Future with Amadeus Hotels for Leisure
By: Katja Bohnet, Director, Hotel Distribution, Hospitality, Amadeus Originally published on Amadeus Insights Did you know that there are five stages of reacting to change? Denial, anger, ba…
Expedia Group Customers Hit the Road with Car Content from Amadeus
By: Peter Altmann, Head of Mobility & Insurance, Amadeus Originally published on Amadeus Insights As summer leisure travel leads recovery, particularly in the U.S.