How destinations can use data to navigate recovery
Article originally published in Travel Weekly Destination Marketing Organizations (DMOs) traditionally rely on data to collect, analyze and understand visitor trends.
Media Solutions
How to Build a Media Strategy That Actually Produces Revenue
Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.
Hotels and Travel Sellers Need to Work in Tandem to Boost Traveler Confidence
By: Scott Falconer, Executive Vice President/General Manager, Media Solutions, Hospitality, Amadeus Over the years, the travel industry has seen many challenges.
5 Ways to Improve Hotel Travel Agent Business
Bookings from the GDS tend to have higher ADRs and more potential for repeat business once guests have a great experience at your property.
Increase Hotel Nights – Why Does Placement Matter? Part 2
The second in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts overall room nights.
Why Use GDS Placement To Increase Hotel Bookings? Part 1
The first in our “Why use GDS placement to increase hotel bookings?” series looks into how placement of a property in an availability list or booking window impacts revenue and overall roo…