Amadeus and BEONx Join Forces to Elevate Hotelier Revenue Strategies

Alison Guillot


Amadeus’ Demand360® subscribers using the BEONx Revenue Management System (RMS) can now gain access to the in-depth, forward-looking market insights provided by Amadeus’ business intelligence solution in their RMS


September 8, 2023 – Fluctuating demand and economic conditions brought on by the pandemic have highlighted the importance of revenue management systems and business intelligence within the hospitality industry. Having access to both historical and forward-looking data has become critical in enabling hoteliers to develop smarter, more informed business strategies.

Going beyond the existing integration with iHotelier®, Amadeus, a global provider of hospitality technology solutions, and BEONx, a leading hospitality revenue management service provider, announce an extension of their partnership to bring comprehensive business intelligence to BEONx customers that subscribe to Demand360®.

The integration will allow hoteliers using BEONx to gain access to Amadeus’ Demand360® business intelligence insights within their RMS. This will significantly improve a hotelier’s ability to understand market demand, historical and forward-looking business performance, and track results against their competitive set to best optimize revenue. BEONx hotels will also able to join Amadeus’ Demand360 network, strengthening the data available in that solution.

“Expanding our partnership with Amadeus will better serve the interests of common clients,” said Rubén Sánchez, CEO and Founder at BEONx. “The two-way data exchange will enhance the revenue insights and competitiveness of hotels connected to BEONx and Amadeus by giving them improved visibility into market trends. It will also improve the BEONx algorithms that provide forecasting and inventory control systems capabilities to their participating hotels.”

“With fiercer competition and leaner teams, revenue managers are often managing multiple properties now, rather than a single hotel,” said Michael Yeomans, Senior Vice President, Business Intelligence & Data Solutions, Hospitality, Amadeus. “This kind of data partnership will give revenue managers a more robust business intelligence framework that, in turn, will enable hoteliers to identify how to effectively run their businesses and target the right offer to the right traveler at the right time.”




About BEONx

BEONx is a leading travel technology company dedicated to revolutionizing revenue strategy and achieving sustainable profitability for hotels. Its innovative Sustainable Profit Platform (SPP) offers a fresh perspective on revenue management, moving beyond the traditional focus on RevPAR and occupancy rates to ‘revenue-per-available-guest’ (RevPAG).

The company’s mission is to drive a paradigm shift in the way hospitality professionals think about their business models, shifting the industry from a traditional “room for sale” mindset to a multi-dimensional experience ecosystem, with sustainable profitability at its core.

The Sustainable Profit Platform operates on cutting-edge AI and machine-learning technology, offering automated, integrated, and digital solutions to optimize costs, revenue generation, and guest retention. The platform includes a powerful revenue management system, as well as a carefully curated selection of partner applications, allowing hotels to analyze and optimize all revenue streams, from parking and restaurant services to room revenue.

Its RMS optimizes pricing and distribution based on consumer preferences and buying patterns, leveraging the Hotel Quality Index (HQI™), the only index in the hotel market that measures overall hotel quality. With a double segmentation by channel and market, hotels are equipped with information they need to make informed decisions to maximize their profits.

BEONx serves over 2,000 customers in more than 30 countries, including leading hotel brands such as Catalonia, Iberostar, RIU, Barceló and H10, among others. With a commitment to leading the industry in total profitability, BEONx is poised to revolutionize revenue strategy in the hospitality industry.

About Amadeus’ Demand360®

Amadeus’ Demand360® provides hoteliers the deepest level of market occupancy insight, including two years of historical and one year of forward-looking on-the-books data from over 41,000 data providers, enabling users to compare performance against their competitive set, identify new trends, and make the most informed revenue strategy decisions possible.

About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitability driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

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