Amadeus Gets Appointed as a Business Intelligence Provider of Ascott

Alison Guillot

Amadeus Gets Appointed as a Business Intelligence Provider of Ascott

Implementation of Amadeus’ Demand360® solution will provide leading international lodging owner-operator, The Ascott Limited (Ascott), with access to forward-looking booking data to enable strategic growth


March 1, 2023 – As travel continues to return across the world, hoteliers must consider how to stand out amid increased competition. A host of challenges face hoteliers, including the realization that in order to succeed, they must rely on business tools that enable them to make smarter revenue decisions. Today, hoteliers need access to comprehensive, forward-looking market insights to better understand and adapt to rapidly changing conditions.

With this in mind, Amadeus’ Demand360® will be implemented for use across Ascott’s properties, supporting them in making data-driven decisions in revenue management against their competitive set in the hospitality sector.

With a portfolio of serviced residences, hotels and co-living properties spanning over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA, Ascott operates on a flex-hybrid accommodation model that caters for both short and extended stays. The access to forward-looking insights from Amadeus’ Demand360 solution will offer the opportunity to shift market share and grow Ascott’s business.

“The data we supply is essential to a hotel’s demand generation, especially with the increasingly competitive nature of the hospitality marketplace,” said Maria Taylor, Head of Commercial, Asia Pacific, Hospitality, Amadeus. “Amadeus’ Demand360 is being utilized by over 35,000 hotels globally, as it enables hoteliers to easily filter through data, build competitive sets and identify upcoming need periods. We are thrilled to have this opportunity to help Ascott empower their team to better understand their business using this powerful business intelligence solution.”




About Amadeus’ Demand360®

Amadeus’ Demand360® provides hoteliers the deepest level of market occupancy insight, including two years of historical and one year of forward-looking on-the-books data from over 35,000 data providers, enabling users to compare performance against their competitive set, identify new trends, and make the most informed revenue strategy decisions possible.


About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

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