September 30, 2020 – With COVID-19 significantly impacting travel trends and buyer behaviors, relying on historical data is no longer enough to plan for the future. Having access to forward-looking data has never been more important for the hotel industry than it is today, as hoteliers need a real-time, comprehensive view of market performance to successfully understand shifting traveler behaviors and implement an effective recovery strategy.
The enhancements to Demand360® include three main areas: enterprise edition customers can access a new Recovery Insight dashboard providing forward-looking market data including daily occupancy pickup (DOP) booking activity for over 30,000 data providers. Property level customers can view greater insight into sub-segment detail by transient traveler and booking channel, which is more relevant than ever as traveler demographics shift during market recovery.
The Agency360® solution has been enhanced with additional visibility to show which corporations are using travel agencies to book accommodations in their market. Finally, to equip hoteliers with comprehensive market insight, Demand360® and Rate360® users can add alternative accommodation data to their subscription to understand the impact of this offering in their market.
“We are operating in truly uncharted territory. With varying travel guidelines in place across the globe, hoteliers must reconsider their traditional approach to making strategic decisions for their business,” says Ahmed Youssef, Executive Vice President of Business Intelligence and Data solutions, Hospitality, Amadeus. “With our Recovery Insight tool, hoteliers gain the most comprehensive insight available to enhance their strategic decision making. Historical data alone is irrelevant in this new world as guest behavior is different from any prior crises. It is only with detailed, forward-looking booking activity that hoteliers can identify what is happening in their market and build effective strategies to capture available business.”
These innovations are immediately available as part of Amadeus’ business intelligence suite.
Grayling Communications, Amadeus.Hospitality@Grayling.com
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.
We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.
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