Event Hospitality & Entertainment Selects Amadeus’ Agency360® for Strategic Market Insight

Alison Guillot

event hosp pr blog

As travel regulations continue to shift across the South Pacific, Event Hospitality & Entertainment partners with Amadeus to gain access to the industry’s most robust business travel insight.


March 17, 2022 – COVID-19 has impacted regions across the world in different ways. Across Australia and New Zealand, strict entry and quarantine policies have reduced overall case numbers throughout the pandemic. At the same time, with limited travel, hoteliers have had to continuously pivot strategies and identify new ways to manage their business.

Now, as travel opportunities increase, Event Hospitality & Entertainment’s hospitality division, with a portfolio of more than 70 hotels across Australia and New Zealand, has selected Amadeus’ Agency360®. The solution provides unparalleled business intelligence insights, enabling Event Hospitality & Entertainment to identify new opportunities to capture travel agency bookings as regulations shift and guests begin to return.

For more than 20 years, Amadeus’ Agency360® solution has been the leading source of travel agent booking data, tracking 100% of bookings from all four GDS systems. This allows hotels to pinpoint the top travel agents and corporations booking in their market, develop opportunities to grow their business, and benchmark their performance with their competitive set and across their region. To keep pace with regularly changing market conditions, data is refreshed three times a week to provide the most updated travel agent booking insight available.

“Our partnership with Amadeus enables us to gain greater visibility into the emerging opportunities in our region and the markets where we have hotel properties,” said Brett Barlow, Group General Manager –Revenue, Event Hospitality & Entertainment. “The quality of the data available to both our corporate offices and properties will provide a real advantage to understand how we’re performing in each market and identify growth opportunities.”

“We’re pleased to partner with Event Hospitality & Entertainment and support them with key strategic insights for future growth. Our industry-leading technology, data and market expertise is at the service of our customers to help them recover from the pandemic. We pride ourselves on working hand-in-hand, in close partnership, in order to best meet our customers’ needs,” says Nicole Dobson, Vice President Australia, New Zealand and Pacific, Hospitality, Amadeus.




About Event Hospitality & Entertainment

Event Hospitality & Entertainment Limited (EVENT) is Australia’s leading entertainment, hospitality and leisure company. Founded in 1910 and headquartered in Sydney, EVENT is at the forefront of the experience economy and delivers millions of experiences annually.

EVENT owns the largest cinema circuits in Australia, New Zealand and Germany under the brands Event, Birch Carroll and Coyle, Greater Union, Moonlight and CineStar.

The Group also owns, operates and licenses more than 70 hotels including Rydges Hotels, QT Hotels & Resorts, Atura Hotels and JUCY Snooze. In 2021 the Group launched the Independent Collection by EVENT, a collection of independently branded hotels under management and affiliate agreements.

In the leisure space, EVENT operates Australia’s number one ski resort, Thredbo Alpine Resort and one of Australia’s oldest theatres, the State Theatre in Sydney. The Group also owns a substantial property portfolio.

The Group is committed to protecting and giving back to the communities in which it operates through a focus on sustainability, fundraising and diversity.

EVENT listed on the Australian Securities Exchange (ASX) in 1962 and trades under the ASX code of EVT.


About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit  wordpress-543093-4002560.cloudwaysapps.com.

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