Silver Hotel Group Case Study

Jacki Schroder

Have access to your sales and catering data anytime, anywhere

Silver Hotel Group is a leading privately owned hotel investment, development, and management company in Ontario, Canada with 21 unique properties. By aligning their brand promise of “total guest satisfaction” with their financial goals, the company chose the Advanced Module of Amadeus Sales & Event Management as the technology solution to help them optimize group business and enhance their customer relationships.

“The best part is having all of our accounts and data centralized and accessible from anywhere. It’s easy to view, maintain, and it’s paperless.”

– Alex Filiatrault, Regional Director of Sales, Marketing, and Revenue Management, Silver Hotel Group

Why Amadeus Sales & Event Management?

Ditching manual spreadsheets and adopting cloud-native technology was a key strategic investment for Silver Hotel Group. They needed a user-friendly way to view their accounts in a single place, connect their regional sales network, and manage their customer relationships more effectively. Alex Filiatrault, Regional Director of Sales, Marketing, and Revenue Management says about the decision, “Delphi is recognized as THE tool to use for all sales transactions and business development.” Since implementing the Advanced Module in early 2017, Silver Hotel Group has been able to centralize data, reduce customer wait times, and streamline their sales process and operations – effectively positioning them to win more group business.

“By leveraging the automation capabilities of Amadeus Sales & Event Management, our time is freed up to focus on building one-of-a-kind experiences for our guests that will keep them coming back!”

– Alex Filiatrault, Regional Director of Sales, Marketing, and Revenue Management, Silver Hotel Group

10 Questions You Need to Ask Before Buying Sales and Catering Software

Now more than ever before, sales and catering teams rely on technology to help them manage data, accounts and reporting all in one place – anytime, anywhere.