Originally posted on the Amadeus Corporate Blog
“Voyage of discovery. Working towards inclusive and accessible travel for all””, the Amadeus-commissioned report developed by ILUNION, includes interviews with more than 800 specialists in accessible travel: travelers, private/public sector, international organizations, spanning 3 continents.
Delivering a more accessible travel experience, which responds to the needs of all travelers, is both a social imperative as well as an opportunity for the travel industry. Delivering on travellers’ accessibility needs is an increasing demand. World demographic indicators show a growing, aging population that will represent over 21.5 percent of people by 2050. This is why, for the purposes of this study, accessibility refers to the needs of people with disabilities and seniors.
This study provides a comprehensive framework for how the travel industry can think more strategically about accessibility. Accessibility offers the travel industry a golden opportunity: to do the right thing, as well as driving increased revenue. The combination of social imperative and economic opportunity provides a unique incentive.