Marta Laporta
How do major marathons shape travel and hotel demand?
Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar. Flights aren’t booked at random, demand peaks right after key milestones.
That planning clearly translates into hotel performance:
• For Boston stay dates 18–20 April 2026 are already well ahead of last year: +8.1% occupancy, +4.1% ADR and +12.6% RevPAR
• London is also tracking ahead. For stay dates 24–26 April 2026: +0.6% occupancy, +3.1% ADR and +3.7% RevPAR
And who’s travelling?
46-65 year olds are the largest group and 26-35 year olds are the second‑largest segment for both marathons.
Marathons aren’t just about the race day. They require planning and commitment and give a glimpse into how health‑focused travel demand is evolving.
Watch the video to see how booking lead times, age profiles and marathon milestones all connect.
