Case Study

Capital Region USA generates in-destination visitors with Amadeus’ digital advertising solutions

Discover how Amadeus Digital Media Solutions for Destinations partnered with Capital Region USA (CRUSA) aiming to increase visitors from the UK, Germany, and France, and promote airlift from Mexico.

The 10-week campaign exceeded expectations, achieving:

  • Conversions: 4,500+ geolocation and booking conversions, at a 44% lower cost per acquisition (CPA).
  • Reach & Engagement: 20.2 million impressions, 187,000+ clicks, 0.93% click-through rate (CTR).