Alison Guillot
As the summer travel season starts in the US, top markets for travel during the Memorial Day holiday weekend reflect a broad range of climates and activities including resort areas in Hawaii and Florida, major city centers, and smaller communities in the northeast and west.
According to Amadeus’ Demand360® data as of May 15, 2022, occupancy is currently at 51% for the United States Memorial Day holiday weekend, with guests arriving on Friday, May 27 and departing Monday, May 30. This is matched to hotel occupancy for the same time in 2019 and exceeds occupancy in 2021 (47%) and 2020 (11%). When we consider that booking lead times are still shorter than pre-pandemic levels as detailed below, there’s significant opportunity for Memorial Day 2022 to easily surpass 2019.
Additionally, Amadeus Demand360 data shows U.S. hotel market performance continues to steadily improve. Looking at performance for the full month of May 2022, inclusive of actual performance through May 15th and forward-looking, on-the-books data for the remainder of the month, including the holiday weekend:
- Occupancy for the month is 58%, exceeding occupancy as of the same time for the three prior years (47% in 2021, 18% in 2020, and 56% in 2019).
- Average Daily Rate (ADR) for the month is $172, exceeding ADR as of the same time for the three prior years ($128 in 2021, $90 in 2020, and $166 in 2019).
- Booking lead times continue to improve toward more traditional levels with 49% of bookings received within seven days of arrival compared to 54% in 2021, 71% in 2020, and 43% in 2019.
There appears to be significant opportunity for occupancy and ADR to further improve the full month performance.
Top 10 hotel occupancy markets:
| Market | State | Occupancy |
| Honolulu | Hawaii | 73.4% |
| Kahului | Hawaii | 73.2% |
| Key West | Florida | 72.5% |
| Santa Fe | New Mexico | 71.9% |
| Kailua/Kona | Hawaii | 71.5% |
| Boston | Massachusetts | 66.9% |
| Anchorage | Alaska | 63.4% |
| Burlington | Vermont | 62.5% |
| Benton Harbor | Michigan | 62.1% |
| Monterey | California | 61.3% |
Source: Amadeus Demand360® data as of May 15, 2022
Top Destinations for US travelers – air travel booked:
1. New York
2. Los Angeles
3. San Francisco
4. Cancun
5. Boston
6. Chicago
7. Orlando
8. London
9. Seattle
10. Honolulu
Source: Amadeus Travel Intelligence Portal as of May 10, 2022
Top 10 rental car markets:
1. Orlando
2. Denver
3. Los Angeles
4. Las Vegas
5. Boston
6. Atlanta
7. Phoenix
8. Miami
9. Fort Lauderdale
10. Tampa
Source: Amadeus Cars Eyesight as of May 13, 2022
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Amadeus’ Demand360® is the only business intelligence solution that provides actual forward-looking occupancies for your hotel and your selected competitive sets. The data provided is updated twice per week and occupancy information represents actual rooms sold, including market segment and channel statistics, so you know who is traveling and how they are booking their reservations. If you want to know what is happening in your market, contact us today. For more research, insight, and best practices on leveraging data to build an effective marketing strategy, please visit our Rebuild Travel resource center.
Amadeus Air Search Travel Data is the most complete suite of air data in the travel industry and includes shopping transactions performed by +2,500 customers including the world’s top travel agencies. It consists of consolidated data generated by daily transactions.
Car Rental Data is sourced from Amadeus Cars Eyesight which provides a single view of all Amadeus Cars future bookings, and Amadeus AllStats.
