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by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Every year, the RFP season brings its share of pressure: tight deadlines, fierce competition, and the constant question of whether you’re positioning your hotel the right way. But this year? The stakes feel different. Rising operating costs, evolving travel policies, and a demand landscape shaped…
Originally published on Hospitality Net by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Travelers have always wanted to feel seen and heard. But in 2026, that expectation has become a non‑negotiable – and it’s reshaping how hotels function and grow. From the traveler’s perspective – whether a business traveler arriving late…
How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the latest travel trends shaping the destination – thank you all for coming! The conversation focused on a few key themes: Thailand’s continued…
What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel. Last month, the Tokyo Marathon kicked off the Abbott World Marathon Majors (series of seven of the world’s most prestigious marathons) –and we’ve analyzed…