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How to use data on traveler type and length of stay to craft tailored campaigns Spotlight data focus: Summer Travel across the US and Europe Every traveler has a different reason for taking a trip. Some are flying in for a major conference before returning home. Others are extending a business trip into a long…
by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Every year, the RFP season brings its share of pressure: tight deadlines, fierce competition, and the constant question of whether you’re positioning your hotel the right way. But this year? The stakes feel different. Rising operating costs, evolving travel policies, and a demand landscape shaped…
Originally published on Hospitality Net by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Travelers have always wanted to feel seen and heard. But in 2026, that expectation has become a non‑negotiable – and it’s reshaping how hotels function and grow. From the traveler’s perspective – whether a business traveler arriving late…
How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the latest travel trends shaping the destination – thank you all for coming! The conversation focused on a few key themes: Thailand’s continued…