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How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the latest travel trends shaping the destination – thank you all for coming! The conversation focused on a few key themes: Thailand’s continued…
What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel. Last month, the Tokyo Marathon kicked off the Abbott World Marathon Majors (series of seven of the world’s most prestigious marathons) –and we’ve analyzed…
Do you know how to capture demand during the shoulder seasons? For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new travelers. But the key to unlocking this opportunity lies in the right timing and targeting. This is where travel intelligence makes a difference. For instance,…
How do major marathons shape travel and hotel demand? Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar. Flights aren’t booked at random, demand peaks right after key milestones. That planning clearly translates into hotel performance: • For Boston stay dates 18–20 April 2026…