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Business Intelligence

Increase revenue and profitability with the world’s only comprehensive Business Intelligence suite for hospitality.



Hotel Business Intelligence for all types of properties

Data is the most valuable currency for thriving hoteliers not only to maximize profitability but also stay ahead of the competition. By having access to the right data at the right time, you can accelerate revenue for long term growth with ease.

With Amadeus’ Hotel Business Intelligence Solutions, you unlock a complete, 360-degree view of rate, occupancy, and distribution trends with both forward-looking and historical data, as well as data from different competitive sets in your market. You’ll be confident in the revenue decisions you make because you have the right level of data visibility. And you’ll sustain strong RevPAR because you know what the future holds for you.

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Access the latest forward-looking data insights for the UK & Ireland

Using data from our Business Intelligence Solutions, we share regular insights into the UK & Ireland markets, so you can make better and more informed decisions about your business.

With Amadeus’ Hotel Business Intelligence solutions, you can:

Develop a forward-looking, data driven revenue strategy
Design profitable pricing strategies from sanctioned rate shopping data
Easily analyse pick-up and demand for under-performing segments
Know your market in detail by viewing multiple competitive sets
Compare forward-looking pricing against competitive sets
Monitor rates, demand, and penetration of your competition
Achieve your fair share in the GDS marketplace
Easily improve travel agency relationships

Stop wasting time mining data, and have more time to refine your strategies

Easily build the right target segments, business mix, and profitability strategies because you have the right data at the right time. Leverage the best tools that centralize your data for you and provide valuable insights about your performance in the market. Stay ahead of the competition because you can see their future before they can. Instead of spending the bulk of your day collecting and analysing your data, spend it adjusting your strategies to maximize opportunities with Amadeus Hotel Business Intelligence solutions.

Discover Amadeus’ Business Intelligence solutions:


Demand360 empowers hoteliers to create the most profitable revenue strategies. With access to detailed insight into forward-looking demand data for both your property and your competitive set, you can create unique strategies to out-perform your competition, attract the right business mix for your property, and quote group business with confidence.

Key benefits:

  • Establish profitable revenue strategies with forward-looking demand data
  • Quickly identify and adjust pricing strategies for under-performing segments
  • Drive stronger revenue with higher-rated segments and lower-cost channels
  • Attract the most profitable business mix with confidence
  • Integrate with your RMS and PMS data for even deeper visibility into your performance
  • Full training with basic, intermediate, and advanced options with extensive support​

RevenueStrategy360 is the industry’s only business intelligence solution that provides forward-looking, on-the-books business alongside real-time rate data to help hoteliers make the most profitable pricing and revenue management decisions.

Key benefits:

  • View your property’s on-the-books occupancy vs. your market’s on-the-books occupancy.
  • Trust in your data integrity with 95% sanctioned rate shopping in partnership with the data source.
  • Confidently assess the impact of the ever-changing booking window with fresh and accurate on-the-books data that is updated daily.
  • Leverage unlimited on-demand rate shopping with a refresh schedule to meet your needs.
  • View rate data with value-add inclusions from over 600 sources worldwide, including metasearch, OTAs, and more.
  • See when you’re out of parity with the market in advance, alongside estimated losses.

Agency360+ brings expanded insights beyond just the GDS, with new data sources from Demand360®, Amadeus Intelligent Markets, and over 1,000 vacation rental markets all in one simple interface. As the industry’s only source of forward-looking and on-the-books data, Agency360+ gives you confidence in planning sales, prospecting, and marketing strategies to maximize revenue.

Key benefits:

  • Visibility into 100% of travel agent bookings across all major GDS platforms enhanced by your multi-competitive set view​
  • Additional insights from Demand360®, Amadeus Intelligent Markets with corporate production​, and over 1,000 vacation rental markets
  • The only in-market solution that includes future & past bookings by IATA & Pseudo City Code to enhance prospecting
  • Past, current, and future bookings with global coverage refreshed three times per week
  • Multi-property views in an intuitive, integrated platform that displays all dashboards for each property in one place​
  • Comprehensive, actionable reporting with data visualization and multi-property filtering, including YOY comparison back to 2019
  • Filter by rate type to easily compare consortia, corporate, and non-negotiated rate performance​
  • Full training with basic, intermediate, and advanced options with extensive support​

Want to learn more about how Amadeus’ Business Intelligence solutions could benefit your business?

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Amadeus UK & Ireland      |      About Amadeus Hospitality      |      Our Solutions      |      Contact Us