Hotel Marketing to Mitigate the Impact of COVID-19
Cutting marketing budget during an economic crisis is a knee-jerk reaction for many hotels.
Cutting marketing budget during an economic crisis is a knee-jerk reaction for many hotels.
In times of volatile demand, the ability to segment, personalize and deliver outstanding customer service is even more critical. The proof is in the numbers.
A New Focus on the Bleisure Traveller For those who don’t travel for work, you might imagine that business trips consist of private jets, 5-star hotels and fine dining but, in reality, it usually me…
The consumer journey is no longer one straightforward Yellow Brick Road that leads to a hotel booking. Instead, it’s long and winding with forks and shiny signs at every turn.
Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when it comes to booking the…
Target the right guests for your hotel with Google audiences for search for hotels Hoteliers now have the chance to better identify and engage consumers who are actively looking for a room in their ar…
When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: the need for greate…
Culinary experiences during travel have become a massive revenue opportunity.
Solo travel has been on the rise for years but it may surprise you to know that women are more likely than men to jet-set on their own, despite the dangers.
Revenue managers know that the unofficial description of their role is one who can place the right customer in the right room at the right time at the right rate from the right distribution channel at…