Jennifer Axness
In the current travel landscape with many new players and diverse offers, the traveler’s journey can feel a bit overwhelming at times. This can make targeting the right audience at the right time feel a bit complicated.
Amadeus’ Demand-Side Platform (DSP), an advanced advertising solution tailored specifically to the travel sector, simplifies the process and is now available for hotels! For hotels looking to reach new qualified audiences to grow demand, Amadeus’ DSP supports campaigns to achieve their goals.
What is Amadeus’ DSP?
A Demand-Side Platform (DSP) allows advertisers to purchase ad space, or inventory, from publishers on an impression-by-impression basis. By leveraging key data points, advertisers can target their ads to reach the right audience at the perfect moment.
Amadeus’ DSP manages the complexities of ad buying while the focus remains on crafting compelling messages that enable connection with a high-intent traveler audience. Leveraging travel-specific data and a relevant publisher ecosystem, the platform provides a special opportunity to tailor hotel campaigns to potential guests visiting a destination. Imagine the ability to target travelers with immediate intentions to travel, and travel-specific interests and behaviors.
How does it work?
Amadeus’ DSP is designed to optimize hotels’ advertising efforts by leveraging travel-specific data. Our machine learning models use this data to help identify and secure the most relevant ad placements, enabling hotels to reach high-intent travelers when it matters the most. The platform allows campaigns to be precisely targeted to qualified audiences, built using predictive targeting and contextual data.
By accessing a holistic publisher ecosystem—including OTAs, travel sites, and premium media outlets globally — a hotel can expand its reach across the entire traveler journey.
The platform offers technical control and customization to tailor the platform to the travel industry needs, while long-term tracking allows clients to measure conversions beyond traditional cookie-based methods, ensuring sustained success over time.
Amadeus’ DSP paves the way to smarter, more effective marketing for hoteliers. Imagine having a seasoned marketing expert by one’s side, navigating the complexities of digital advertising with ease. By embracing the Amadeus DSP, marketing efforts can be elevated to new heights.
