Amadeus Media Solutions: The Future of Travel Marketing

Jennifer Axness

Imagine a world where every part of the travel industry works together seamlessly—airlines filling seats, hotels boosting bookings, and destinations attracting their desired type of visitors. This is exactly what Amadeus Media Solutions does: we connect the entire travel ecosystem to create success for everyone.

Targeting visitors, guests, and passengers at each stage of their journey is increasingly complex. Travelers now compare rates, browse purchasing sites, read reviews, and use multiple devices throughout their journey. This makes it a constant challenge for the travel industry to keep up with evolving digital channels and traveler behaviors. To keep up with these ongoing changes and be able to increase bookings and visitors throughout the year, travel businesses need to implement smart marketing strategies. That’s where we come in. With our innovative digital advertising solutions, we don’t just catch travel agents’ and travelers’ attention; we drive real, measurable results.

Whether you’re looking to raise awareness, boost profitable bookings, or grow your customer loyalty, Amadeus Media Solutions offers the right message, to the right user at the right stage of the traveler journey:

  • Digital Marketing Solutions: Engage with travelers during their online dreaming, planning, and booking activities. Amadeus Digital Media, Metasearch, and SEO solutions support identifying the appropriate channels to promote your travel business and increase direct bookings from the initial inspiration stage to the final booking.
  • Travel Seller Media Solutions: Get in front of global travel sellers on Amadeus, Sabre, and Travelport with exclusive ad placements. This solution offers full-funnel and brand positioning adapted to the travel seller’s location and search criteria.

What makes us different? As experts in the travel industry, we leverage data-driven insights at every stage of the traveler’s journey to make smarter and more well-informed decisions, giving hoteliers a considerable edge. With access to unparalleled proprietary insights, we don’t merely place advertisements; we deliver targeted campaigns that effectively reach the appropriate audience at the optimal time, throughout the entire decision-making process. 

For instance, One King West Hotel & Residence boosted revenue per booking by 57%, showcasing the power of our Digital Media Solutions. Inspired by this success, the Netherlands National Tourism Board partnered with Amadeus to promote sustainable inbound travel, drawing new interest from eco-conscious travelers. Meanwhile, Jazeera Airways leveraged our campaign tools to bring more travelers into its purchase funnel, surpassing its cost-per-acquisition (CPA) and cost-of-sale (COS) targets.

By leveraging targeted Travel Seller Media, Louvre Hotels Group reached over 60,000 travel agents with its new vendor code, resulting in the sale of 10,000 additional room nights. For airlines, results have been equally impressive. Fiji Airways used GDS advertising to reverse a late-2023 market share decline, gaining a 1-2 percentage point increase in 2024. Chile’s Tourism Board also tapped into GDS advertising, generating 30,000 additional air bookings across key markets. These examples demonstrate how, across all travel sectors, strategic media solutions can effectively drive sustainable growth and measurable impact.

Through priority access within our extensive partner network, including industry leaders such as Google and Meta, and leveraging our proprietary travel advertising platform, Amadeus Media Solutions ensures your brand maintains a competitive edge. Whether you represent an airline, hotel, or destination, we are committed to enhancing your marketing efforts and collectively attracting sustainable travelers.

Are you ready to attract new visitors, increase bookings, and bring in more passengers? Amadeus Media Solutions offers full end-to-end support, from banner creation to campaign optimization, ensuring that your marketing efforts are both effective and efficient.