Global Hotel Occupancy Surpasses 2019 Levels for the First Time Since the Pandemic Started
Originally published to the Amadeus newsroom Global hotel occupancy levels for April and May 2022 have exceeded pre-pandemic levels.
Destination Marketing
Amadeus Data Alert: Memorial Day 2022 On Track to Exceed 2019 Hotel Market Performance
As the summer travel season starts in the US, top markets for travel during the Memorial Day holiday weekend reflect a broad range of climates and activities including resort areas in Hawaii and Flori…
What is Conversion Modeling and Why Do Travel Advertisers Need It?
New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future.
Using Data and Tech to Help DMOs Rebuild Travel
Arialdo Piatti, Head of Product, Media Solutions, Hospitality, Amadeus, reveals three ways that data and technology can help travel – and specifically DMOs – to build back better Originally publis…
The Six-Step Plan to Rebuild and Recharge Your Hotel Marketing Strategy
Originally published on Hospitality Net By: Scott Falconer, EVP, Media Solutions, Hospitality, Amadeus Many marketers would agree that the pandemic has raised a lot of questions, including how …
ProColombia and Amadeus Support Travel Recovery with Data and Targeted Marketing
Originally published to the Amadeus Newsroom August 17, 2021 – All tourist destinations are eager to attract back as many visitors as possible, and in some ways there is now much greater …
How to Inform and Attract Travelers with Digital Destination Marketing
By: Arialdo Piatti, MD and Head of Product, travel audience, an Amadeus Company Even as economies around the world begin to roll out vaccination programs, the impact of the COVID-19 pandemic up…
Google Delays Chrome’s Third-Party Cookie Blocking. What Does it Mean for Your Campaigns?
By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus In this new blog post we delve into the latest announcement from Google, what it means to the digital advertising industry, and how we are…
Tenerife Chooses travel audience, an Amadeus Company, to Promote Responsible Travel to the Island
Tenerife Tourism Corporation, responsible for the promotion of the island, deploys data-driven advertising and insights to attract new visitors while travel recovers July 12, 2021 – For m…
How Amadeus travel audience is helping destinations spot sources of demand
Article originally published in Travolution.