…now making up a total of 12% of domestic bookings. The data also shows that many families and groups are traveling during these dates. Booking forecasts for groups of six…
…RFP selections, especially among corporate groups. Although the industry is starting to see all things safety-measure-focused diminish, confidence remains fragile, and hotels must move with conviction to ensure the gains…
…identify opportunities, benchmark results and support commercial growth. Strawberry, one of the largest hotel groups in the Nordic region, has selected Amadeus Agency360® Enterprise Edition as its commercial intelligence platform…
The industry’s most comprehensive portfolio of hospitality technology Amadeus empowers hotels, destinations, and travel providers with award-winning solutions that enhance every step of the traveler journey. How do we help?…
…at 50% for the Easter period2. Families and groups lead growth Families and larger groups are driving the strongest growth for air bookings, both increasing by 22% from 2025. While…
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…are currently +19% ahead of last year, driven largely by short stays (+28% YoY) and medium stays (+16%). Singles and couples remain the dominant travel groups, growing +28% and +20%…