THE Park Hotels Adopts Amadeus’ iHotelier® Solution to Drive Demand and Personalization Across Booking Channels

Alison Guillot

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Paired with Amadeus’ Guest Management Solution, the Indian hotel chain will better manage reservations and guest loyalty as it plans for recovery


March 3, 2021 – 2020 was a tough year for the Indian hospitality industry. With overall occupancy in the branded hotels segment estimated to have dropped by 16.7 – 20.5% percentage points versus 2019, Revenue Per Available Room (RevPAR) witnessed a significant decline (estimated between 31 to 36.2%). As hoteliers begin to welcome travelers back into the fold, those that invest in their distribution strategies will get ahead of the competition.

THE Park Hotels, already a user of Amadeus’ Guest Management Solution (GMS), will now deploy Amadeus’ iHotelier® Central Reservations System, helping to deliver a simple, intuitive and responsive user experience across all devices and customer touch points to make hotel bookings fast and simple.

The combination of Amadeus’ iHotelier® and GMS will enable THE Park Hotels to efficiently manage reservations, guest loyalty, and customer communications. By offering customized rates, packages, and promotions based on guest data, the boutique luxury chain will be able to personalize the shopping experience across multiple channels, maximizing each guest’s value while driving demand, bookings, and revenue.

“A focused distribution channel strategy that is closely aligned to travelers’ expectations and behaviors and can provide the right offer at the right time is absolutely essential for us as we recover,” said Vijay Dewan, Managing Director, THE Park Hotels. “We believe that Amadeus provides one of the best digital solutions for the hospitality industry and this partnership will help us maintain our leadership in the market.”

“Hotels need to increasingly differentiate themselves from the competition. With these integrated solutions, THE Park Hotels will be able to improve customer targeting and outreach before, during, and after each stay. Travelers are more empowered by choice as they are seamlessly guided through the booking path with interactive messaging and clear calls to action. It’s an elevated booking experience worthy of THE Park Hotels brand,” added Joy Ghosh, Regional Vice President, India and Subcontinent, Hospitality, Amadeus.

THE Park Hotels is a pioneer in the concept of luxury boutique hotels in India. Over the 50 years since it was first established, the group has grown in popularity and prestige, achieving global standards of product quality and service excellence.




About THE Park Hotels

THE Park, pioneers of luxury boutique hotels for more than 50 years, is present in India’s major cities and tourist destinations. Each hotel is unique, a distinctive interpretation of contemporary India that gives guests an experience that is Anything But Ordinary. Situated in prime locations, they house some of India’s most happening nightclubs, liveliest bars and inventive restaurants. The Park is also home to the Aura Spa, a much-vaunted rejuvenation venue. Paintings, sculptures and installations adorn rooms and corridors, and the design driven aesthetic can be felt across the hotels. Along with constant product and service innovation, the Group also focuses on relevant social issues and nurtures art and culture in each region. They respect the environment and take significant steps to protect it.

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

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