Valor Hospitality Case Study

Gina Purdue

Enhanced Reporting for Better Business Insight

Valor Hospitality is a global hotel management company powered by forward-thinking business strategists who help transform underperforming properties on budget and with style. When it came to enhancing group business processes at their properties, Valor Hospitality looked to Amadeus for a solution that could integrate well with their current systems and provide the visibility and reporting capabilities they lacked. The Advanced Module of Amadeus Sales & Event Management was just what they were looking for.

“The staff at the properties can definitely see the benefits of using Amadeus Sales & Event Management – Advanced. They love how fast the system is and how much time they now have for other things.”

– Barbara Fulton, Group M&E Revenue Manager

Why Amadeus Sales & Event Management – Advanced?

Valor Hospitality first implemented Amadeus Sales & Event Management – Advanced in two of their properties in early 2018. Barbara Fulton, Group M&E Revenue Manager recalls of their previous workflow, “The reporting was a very manual, time-consuming task, consisting of Excel spreadsheets to create reports.” Now, the Advanced Module has significantly improved their operations by allowing them to create documents easily and at the click of a button. The customizable and in-depth features can produce bespoke reports by user and provide a new level of insight into their business. This essential part of the solution not only saves time for the staff, but gives leadership meaningful data to evaluate their performance.

Another valuable component of the Advanced Module for Valor Hospitality is the level of visibility into the work being done and the ability to track that work. Fulton highlights, “Amadeus Sales & Event Management – Advanced gives us more ability to track sales and keep on top of what’s going on. We are now able to track ROI on things like events and offers, which helps our staff to understand and manage their business better. It’s a real benefit for us.”

“The onsite Amadeus Sales & Event Management – Advanced training was great and well-paced, ensuring our staff was able to learn the system effectively. We are always pleased with how quickly the Amadeus team responds to our questions and requests, as it is much better than the service we’ve received elsewhere.”

– Barbara Fulton, Group M&E Revenue Manager

Drivers of Change in Hospitality

In our largest hospitality study to date, we asked more than 7,000 travelers and industry experts to define the future of the industry. The results highlight several emerging trends for hoteliers to remain relevant, timely, and preferred in a world of evolving guest expectations and intense competition.