Amadeus Brings Personalization, Choice, and Flexibility to the Forefront of the Hotel Tech Stack with Expanded iHotelier® Suite

Alison Guillot

The latest innovation to Amadeus’ leading reservations system and booking engine will address hoteliers’ top goals and challenges with a “build-your-own” suite of solutions model


April 16, 2024 – As the hospitality industry continues to evolve, the rising need for personalization serves as a powerful indication that new strategies are essential to elevate the customer experience and unlock untapped revenue potential. Just as guests expect their preferences and challenges to be addressed immediately and accurately, hotels too are seeking innovative solutions to meet these demands effectively.

In response to this growing trend, Amadeus has evolved iHotelier to become a powerful suite of customizable solutions designed to revolutionize the hotel tech stack experience. With a keen focus on creating more personalized experiences that increase revenue, conversion rates, and guest loyalty, the iHotelier Suite offers a strategic range of options to ensure hoteliers can address their most pressing goals and challenges.

At the core of the technology lies the iHotelier Central Reservations System and Booking Engine, designed to help mid-sized chains and independent properties drive more bookings, maximize reservations, and boost hotel revenue. From there, hoteliers can choose from a variety of integrated add-on solutions to fit their needs, such as Amadeus Web, Metasearch, Guest Management Solutions (GMS), or Digital Media.

Customers are already recognizing the value of having an integrated technology stack from one trusted partner. Flemings Hotels reported a 109% increase in revenue, 98% increase in return on ad spend (ROAS), with a boost in loyalty by combining Amadeus’ iHotelier, GMS, Web, and Digital Media solutions in a seasonal campaign.

Whether the goal is to drive more profitable direct bookings, personalize the guest experience and increase loyalty, or gain visibility in today’s crowded online marketplace with an omni-channel strategy, the iHotelier Suite brings an unrivaled approach to meeting the needs of hotels, no matter the size, location or segment.

“As hotels strive to deliver exceptional experiences to their guests, the need for personalization has become more pronounced than ever before,” says Jose Canelos, Vice President, Reservation Solutions, Hotel IT, Hospitality, Amadeus. “With the iHotelier Suite, we are empowering hotels to extend personalization not only to their guests but also to their properties, enabling them to create unique, memorable, and revenue-producing experiences that set them apart from the competition.”

As an introduction to the iHotelier Suite, Amadeus is pleased to extend a special limited-time offer for net new customers.